Ad Click Prediction: a View from the TrenchesPublished August 2013Paper linkAbstractIntroductionBrief System OverviewProblem StatementFor any given a query, ad, and associated interaction and metadata represented as a real feature vector $\textbf{x}\in\mathbb{R}^d$, provide an estimate of the probability $\mathbb{P}(\text{click}(\textbf{x}))$that the user making the query will click on the ad. Solving this problem has beneficial implications for ad auction pricing in Google’s online adver...