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Articles by category: online-learning


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Ad Click Prediction

17 Jul 2016

Ad Click Prediction: a View from the TrenchesPublished August 2013Paper linkAbstractIntroductionBrief System OverviewProblem StatementFor any given a query, ad, and associated interaction and metadata represented as a real feature vector xRd, provide an estimate of the probability P(click(x))that the user making the query will click on the ad. Solving this problem has beneficial implications for ad auction pricing in Google’s online adver... Read More